Babies "R" Us Registry is No More... Now What?

This post is sponsored by but all opinions are my own.

When I first heard the news about Toys “R” Us closing, I was heartbroken. I was a total Toys “R” Us kid growing up! I was also worried because that meant Babies “R” Us was shutting down too, along with its coveted baby registry, and a lot of expectant mamas would be scrambling to find a registry alternative.

When I was a first-time mom, Babies “R” Us was my go-to when it was time to create a baby registry. From baby gear and essentials, to adorable baby clothes and toys, they really were the ultimate one-stop baby shop. And you couldn’t beat their perks, like 10% registry rewards, either. My husband and I got hundreds of dollars back due the rewards and were able to get a bunch of baby items, including a crib with the money!

If you grew up with Toys “R” Us like I did, you probably also assumed that they’d be around once you got pregnant. Now that its baby registry is no longer an option, where should you register? has been a savior for those new moms that had their registries shut down. As a universal gift registry service, they’ve been helping former Babies “R” Us registrants transfer their gift list to a account and find exact replacements or similar products at other stores—sometimes at even better prices!

They are even working with manufacturers like Graco to be able to offer their members products in colors and patterns that were once exclusive to Babies “R” Us, which is a huge relief for us pickier moms!

Here are some more reasons why I think is the perfect alternative to Babies “R” Us:

You can add gifts from literally anywhere
Their browser button (like the Pinterest button) allows you to add any product from any website to your registry. That means you can shop around and get exactly what you want at the best price. If you’re in an actual store, rather than online, their mobile app turns your smartphone into a barcode scanner for an old-school registry experience.

You still get to take advantage of rewards
Retailers have tons of benefits to entice you to create a registry with them. In fact, the Endless Earnings program is what made the Babies “R” Us registry so popular. is partnered with popular retailers like Amazon, Target, Pottery Barn Kids, and more, so you can sync your store registries to your universal gift list. This way, you get ALL the store perks while managing your registries in one place. 

Not just for baby registries
One of the things I like most about is that it's not just for baby registries—you can create a wedding registry too. You can also create wish lists for birthdays, holidays, housewarmings, or just because, and it’s all accessible on the same account. Can you say super convenient? 

So head on over and check it out!


  1. I love the idea of being able to add items from anywhere! I will have to keep in mind if I have another little one. Thanks for sharing about this cool idea!


  2. Such a great option for a registry! Super helpful info, Jackie thanks for sharing!

  3. I am so sad about the store closings. They are native to NJ and it's so sad to see. sounds like such a lifesaver! Sierra~Beautifully Candid

  4. I’m so sad about the store closings too but this sounds like a great registry alternative!! Checking it out!!