Business Tips for Writers, Influencers & Creators During COVID-19

mom blog, mom writer, latina mom, latina writer, latina blog, new york mom, motherrhod, influencer, writer, covid, coronavirus, freelance writer, content creator

This year was going to be the year ⁣⁣⁣of expanding my brand⁣⁣⁣, of traveling to Europe⁣⁣⁣, of paying off debt⁣⁣⁣, and of launching a new business⁣⁣. But then COVID-19 arrived in the Unites States, and all of my goals were halted.

As a blogger, writer and digital creator in the New York City area, which is the hardest hit area in the U.S., I have had projects paused or canceled, resulting in income loss. Back in late March and early April, I was really nervous and anxious as I realized my income would not be what it was just a month ago.

I decided to shift my focus from my goals and look at the bigger picture, the important things such as my and my family's safety and wellbeing. Eventually, I did start getting more projects, and I am now hopeful our family's lifestyle will not be as affected as I feared. I know that is not the case for everyone, though, and my hearts go out to those individuals and their families.

I am sharing tips on how other writers, influencers, and creators can continue doing business and staying afloat, mentally and financially, during a time of crisis, such as this COVID-19 pandemic.

mom blog, mom writer, latina mom, latina writer, latina blog, new york mom, motherrhod, influencer, writer, covid, coronavirus, freelance writer, content creator

Continue applying to campaigns and reaching out to business partners and clients

Though it might seem like work is unavailable, apply to the campaigns that are currently open. Also, it can help to reach out to clients/brands and agencies you have worked with before or with which you had projects lined up. For example, you can email asking for an update on a project or ask that they keep you in mind for upcoming opportunities. By doing so, you can find out about existing work or projects; what the current business situation is for your clients and agencies; and maintain a business relationship. 


Continue pitching stories

While other work might have decreased, there are still many stories to be told, perhaps even more now than ever due to the crisis. It could be helpful to continue pitching stories to editors; and to email editors to find out about any current writing assignments. It could be helpful to pitch both crisis-related and everyday lifestyle stories to increase your chances of your pitch being accepted. This will help you continue a relationship with editors you currently work with or want to work with in the future.


Share your story

Regardless of whether any of your pitches are accepted, consider sharing your own personal story and how your life and/or business has been impacted by the current events. Post to social media and/or a blog. Your story might resonate with others. This could allow you to reach new and existing customers and clients, as well as to expand your audience and your business. Writing can also be therapeutic, and could also help you cope with your situation.

Relax with a stress-relieving activity

It is likely you are very stressed due to losing business and income. It is important to take care of your mental wellbeing to stay healthy, and to be able to get back to business when you are able. To help you remain calm during the stressful times, consider adopting a stress-relieving activity i.e. meditation, yoga, or exercise.

Think positively

Tough times do not last, and this will pass. It is important to remind yourself that this situation is temporary, and that things will get better. A positive mindset can help relieve tension and stress, as well as help you think more clearly.

I am thinking of everyone who has been impacted by sickness, death of loved ones, or financial loss during this time. We will get through this.


mom blog, mom writer, latina mom, latina writer, latina blog, new york mom, motherrhod, influencer, writer, covid, coronavirus, freelance writer, content creator

No comments